Filed under: Digital Cameras, Displays, HDTV, Home Entertainment, Household, Portable Audio, Portable Video

As Hitachi continues to streamline operations, we get word that it is pulling out of the consumer electronics and whitegoods market in Australia. Announced by the weekend, Hitachi will no longer sell their appliances or flat-panel TVs, camcorders, and other CE-class goods in the land down under. ACs, industrial, and electronic goods will still be available. The move brings along 40 job cuts from its Sydney HQ. Hitachi claims that the Australian market is just too small and too competitive to warrant the effort. A sentiment backed by Sharp Australia’s deputy managing director, Denis Kerr, who claims that Australia is under, “a siege mentality that has forced pricing to ridiculous levels that cannot be sustained.” He surmises that whether the trend continues, “Brand names are going to withdraw from the market

place.” Of course, all that leaves us wondering… who’s next?

 

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Original post by Thomas Ricker

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